Strategic Support France-Australia for Your International Expansion
Bicultural expertise | Operational presence in Perth | Activated professional network
Are you considering investing in Western Australia or establishing your business there? Confluence Pacific provides the strategic and operational support necessary for your success. Based in Perth with in-depth expertise in the French and Australian markets, I turn your international expansion project into sustainable commercial success.
A Differentiated Approach for Your Expansion in Western Australia
The success of an international establishment requires much more than a simple market analysis. It necessitates a deep understanding of cultural, regulatory, and commercial dynamics, as well as an established operational network to realise your strategy.
20+ Years of Multi-Sector Experience
My unique background combines leadership of national employer organisations in France, operational management in hospitality, manufacturing, tech, and leadership of France-Australia bilateral initiatives. This sectoral diversity allows me to deeply understand the dynamics of both markets. I facilitate intercultural negotiations, anticipate operational challenges, and adapt business strategies to Australian specifics while preserving your expansion values.
My advantage: a rare cross-sector perspective combining European strategic rigor and Australian operational pragmatism.
Based in the Heart of the WA Ecosystem
My permanent establishment in Perth ensures local availability and direct access to key organisations (Invest & Trade WA, CCIWA, FACCI). I regularly participate in professional events and maintain a real-time understanding of regulatory developments and sectoral opportunities. This presence eliminates time zone constraints, travel costs, and availability limitations. As a former Head of Chapter FACCI WA, I cultivate established relationships with economic and institutional decision-makers in the state.
My advantage: Permanent representative available immediately, with no additional logistical costs or activation delays.
Specialised Network Rigorously Selected
I coordinate a network of specialists mobilisable according to your needs: international business lawyers, Franco-Australian tax advisors, MARA migration agents, NAATI translators, market positioning consultants, talent recruiters. My modular approach activates only the relevant expertise for your specific project. This coordination ensures a rapid activation of the required technical skills while avoiding the structural costs of large firms.
My advantage: Tailored solutions adapted to your specific context, without paying for unnecessary resources.
Why Confluence Pacific?
I created Confluence Pacific after noticing a persistent gap between French and European companies aspiring to establish themselves in Australia and the operational realities of the Australian market.
Too often, these projects fail or disappoint due to a lack of deep cultural understanding, ongoing on-the-ground support, or a truly activatable network.
With twenty years of experience navigating between the French and Australian ecosystems, I decided to offer what was missing: a permanent bicultural partner on the ground, combining strategic vision and operational pragmatism, capable of transforming your expansion project into sustainable success.
Australia Strategic Opportunity?
Why Western Australia Represents a Major Strategic Opportunity
Western Australia is undergoing an unprecedented economic transformation, shifting from a historically resource-centric economy to a diversified economy focused on innovation, energy transition, and high-value-added sectors.
A Strategic Geographic Position
Perth is the natural gateway for Australia to the Asia-Pacific. Direct connectivity with major Asian markets (Singapore, Jakarta, Bangkok, Tokyo), domestic links to Sydney, Melbourne, and Brisbane, and from 2024, a direct Perth-Paris flight significantly enhancing accessibility for European businesses. This unique position facilitates regional expansion from a stable Australian base.
+2.9%
Strongest performance in mainland Australia
"Future Made in WA" Program
3.8%
$38 billion
Infrastructure investmentsInvestment over 4 years, creating a multiplier effect across the economy
Economic Diversification Framework (Diversify WA)
Western Australia has defined a strategic economic development framework -Diversify WA- identifying priority sectors that offer significant growth opportunities. These sectors also include a complementary opportunity particularly relevant for French businesses.
Western Australia positions itself as a future global leader in the energy transition through:
- Green hydrogen:Industrial-scale projects supported by the Strategic Industries Fund ($1 billion)
- Renewable energy:40% of electricity generation already from solar and wind
- Critical minerals:Global reserves of lithium, rare earths, and essential battery minerals
- LNG and natural gas:Established infrastructure and recognised expertise
Opportunities:Clean technologies, renewable energy equipment suppliers, engineering services, energy storage
Foundational sector of the WA economy transforming towards innovation and sustainability:
- Iron, gold, nickel, copper, and battery minerals
- Mining automation and digitalisation technologies
- Specialised engineering and technical consulting services
- Innovative equipment and solutions for responsible mining
Opportunities:Optimisation technologies, environmental solutions, specialised technical services, innovative equipment
Government priority sector experiencing exceptional post-COVID recovery:
- Premium tourism:Strong growth in high-end business and leisure tourism
- Wine tourism:Margaret River, Swan Valley and Great Southern renowned wine regions
- Creative industries:Audiovisual production ($233.5 million invested in new studio)
- Events:Growing demand for professional and cultural events
Opportunities:Boutique hotel concepts, fine dining, premium experiences, creative production
Significant growth driven by the AUKUS programme:
- Contribution of $469 million to the WA economy (2022-23, +11% annually)
- Perth designated as a key location for AUKUS activities
- Shipbuilding and fleet maintenance
- Defence technologies and cybersecurity
Opportunities:Advanced technologies, naval maintenance, cybersecurity, specialised engineering services
Emerging sector benefiting from WA's strategic geographical position:
- Launch infrastructure and satellite tracking
- Space technologies and telecommunications
- Space research and development
- Data services and earth observation
Opportunities:Satellite technologies, data services, R&D, commercial applications
Innovation sector driven by world-class research institutions:
- Cutting-edge medical research (Nobel Prize Barry Marshall)
- Biotechnology and pharmaceutical development
- Digital health technologies (healthtech)
- Specialised health services
Opportunities:Medtech, biotech, clinical research, innovative health services
Traditional sector transforming towards high added value:
- Agri-food exports exceeding $13 billion (2023-24)
- Precision agriculture and agritech
- Premium and organic products
- Strategic geographical position for export to Asia
Opportunities:Agricultural technologies, agri-food processing, premium product exports, agritech innovation
Priority sector focused on technological innovation and high added value production:
- Manufacturing components for renewable energies (wind turbines, batteries)
- Automation technologies and industrial robotics
- Digital manufacturing and Industry 4.0
- Advanced materials and nanotechnologies
- 3D printing and additive manufacturing
Opportunities:High-tech equipment suppliers, automation solutions, manufacturing R&D, specialised components
A rapidly growing sector contributing $2.9 billion to the WA economy (2023):
- Over 72,000 international students (record high)
- Institutions of excellence (University of Western Australia, Curtin University)
- Vocational and technical training programs
- Pathways to permanent residency via skilled migration
Opportunities:Educational partnerships, specialised training, student services, exchange programs
Western Australia is home to one of the wealthiest populations in Australia, largely generated by the mining sector. This affluent clientele is actively seeking:
- Luxury fashion and accessories:Strong demand for premium French brands
- Jewellery and watches:Underserved market for established luxury houses
- Perfumes and cosmetics:Highly valued French excellence
- Decoration and design:French lifestyle concepts
- Fine dining and wines:Standards of excellence and authentic craftsmanship
Perth significantly lacks an established retail presence of major French luxury houses, creating a unique opportunity for brands looking to enter the Asia-Pacific market through a premium gateway.
Opportunities:Flagship stores, premium retail distribution, partnerships with local luxury retailers, omnichannel concepts...
Note:French luxury and the art of living naturally relate to the Diversify WA sectors "Tourism & Creative Industries" and "Primary Industries" (gastronomy/wine).
Ability to engage in peer-to-peer dialogue with professionals in strategic sectors
Geographically mobile (locally and internationally)
Responsive & Reliable
Strategic and Operational Services for Your Expansion
Confluence Pacific provides integrated support covering the entire establishment cycle, from initial strategic analysis to the full operationalisation of your presence in Western Australia.
Development of Business Partnerships
We identify and facilitate the strategic business partnerships necessary for your success, leveraging my deep understanding of both business ecosystems.
Our support:
- Identify and qualify potential partners
- Facilitate B2B introductions to key decision-makers
- Support intercultural negotiations
- Represent your company at trade missions and industry events
- Structure distribution agreements and strategic partnerships
Mobilisable networks:FACCI WA, CCIWA, Invest & Trade WA, industry bodies
Orchestration of Specialized Expertise
I coordinate a proven network of specialised professionals to address all your project needs beyond my direct competencies.
Available expertise:
- Legal/Regulatory:International business lawyers, Franco-Australian tax specialists
- Immigration:MARA migration agents, business visa specialists, relocation consultants
- Linguistics:Certified translators, marketing content adaptation
- Marketing/Sales:Brand positioning, communication, digital strategies
- Human Resources:Talent recruitment, intercultural team training
Modular approach:Activation of only the expertise relevant to your specific project
Implementation Strategy and Market Analysis
We develop your entry strategy through a rigorous analysis of competitive positioning, sector opportunities, and optimal implementation methods.
Our methodology:
- Analyse the target market and size the opportunities
- Evaluate the competitive landscape and identify your differentiating advantages
- Study regulatory feasibility and map compliance requirements
- Develop scenarios with cost-benefit analysis
- Develop the roadmap with milestones and performance indicators
Deliverables:Strategic report, decision matrix, implementation plan
Integrated Support for Your Establishment
We manage the entire process of establishing your legal and operational presence in Australia, coordinating all the necessary specialised expertise.
Establishment Services:
- Advising on optimal legal structuring (Company, Branch, Partnership)
- Coordinating legal and tax experts for incorporation
- Establishing administrative procedures (ABN, TFN, bank accounts, insurance)
- Defining the recruitment strategy and identifying local talent
- Setting up operational infrastructure (offices, systems, processes, teams...)
Approach:Integrated project management, regular milestones, on-time delivery
"My commitment is not to deliver a standard advisory report, but to be your operational partner on the ground until the concrete success of your establishment"
An Approach Based on Trust and Excellence in Execution
Transparency and Intellectual Honesty
I provide recommendations based on an objective analysis of your context and the market, not on what you want to hear. If your initial approach requires adjustments, I will explain it frankly with reasoned alternatives. If a market other than Perth is more suitable for your project, I will make that clear.
This intellectual honesty protects your investment and maximises your chances of long-term success.
Commitment and Availability
From the first strategic contact to full operationalisation, I remain involved and available. My clients benefit from direct access for urgent questions, strategic adjustments, or support during critical moments.
You are not a case number managed by a junior consultant; you work directly with me throughout the project.
Excellence in Execution
Strategic recommendations are only valuable if they can be executed. My approach combines analytical rigor and operational pragmatism, with a particular focus on implementation feasibility and the resources required.
Each deliverable includes not only the "what" but also the "how," with concrete action steps and measurable success indicators.
Confidentiality and Discretion
For sensitive projects requiring discretion (acquisitions, strategic repositioning, confidential projects), my status as an independent contractor ensures a level of confidentiality that a large organisation cannot match.
Your project remains strictly confidential, with no exposure to multiple teams or risks of conflicts of interest.
A Structured 4-Phase Process
Each international expansion project follows a structured pathway ensuring strategic rigor and excellence in execution, from the initial assessment to the full operationalisation of your presence in Western Australia.
Phase 1: Strategic Assessment
Initial consultation and project framing(no obligation)
- In-depth understanding of your goals and constraints
- Preliminary feasibility assessment and opportunities
- Identification of critical issues and success factors
- Recommendation of approach and project sizing
Deliverable:Preliminary recommendations and intervention proposal
Phase 2: Analysis and Strategy
Development of the implementation strategy
- In-depth market analysis and sector opportunities
- Regulatory assessment and compliance requirements
- Structuring of implementation scenarios with business case
- Development of a detailed execution roadmap
Deliverables:Strategic report, action plan, financial projections
Phase 3: Execution and Establishment
Operational implementation
- Activation of professional network and strategic introductions
- Coordination with specialised experts (legal, tax, immigration)
- Project management with weekly milestones
- Support for negotiations and structuring of partnerships
- Supervision of operational establishment
Deliverables:Established entity, structured partnerships, recruited team
Phase 4: Optimisation and Ongoing Support
Post-launch support
- Ongoing operational support for questions and adjustments
- Process optimisation and resolution of emerging issues
- Facilitation of additional business developments
- Continued access to the professional network
The total duration of intervention varies according to the sizing and complexity of your project.
My custom modular approach adapts to short-term assignments (a few weeks) as well as medium to long-term projects (several months), ensuring a precise response to your needs and budget constraints.
Rates
BIDIRECTIONAL APPROACH
This bidirectionality enhances my expertise: I intimately understand the expectations, concerns, and operating methods on both sides, facilitating intercultural negotiations and strategic alignment.
Let's Turn Your Expansion Vision into Operational Reality
Whether you are in the preliminary evaluation phase or ready to engage in your expansion, let's discuss your project transparently and without obligation.